Friday, November 26, 2010
A new push for marketing
As an artist with no representative, no degree in marketing, no company to do illustrations for it's tough to find an avenue that can keep me busy and happy with the art that I do. I love to draw people, I love to draw in public so how could I make that into a revenue? Over a year ago I decided to market myself as a caricature artist for parties, events and festivals. This has been going on with ups and downs at different events. Why stop at trying to do everything by myself though? Connecting with party and event planners was one marketing strategy I had to tackle. After making a bunch of fliers with this service and spread it out to dozens of stores, I got a call the next day from a party planner about working a party. So any artist that is just waiting for something to happen without doing anything different will wait a long time. I say reboot your strategy by reaching out to others and connect with them, you never know what will happen. My goal is still to develop my own illustrations and be recognized for them, but I need to be pro-active in what I am happy doing right now. I used to think that the caricature artists in the bay area were uneducated and talentless hacks, and for some I still think that ;). That doesn't necessarily mean I am one in doing the same trade. This new approach in marketing seems to work and hope it will continue to work, along with the people I connect with.